UNDRBUDR and Gran Fondo National Series Announce Partnership
(Montclair, NJ, January 23, 2021) – UNDRBUDR, a developer of high performance, nature-inspired skincare, today announced an exclusive sponsoring partnership with the Colnago Gran Fondo National Series to continue throughout 2021. With more than 4,000 participants estimated, the Series is comprised of cycling challenges for riders of all levels, with eight outdoor events in great cycling destinations throughout the U.S. A key event is the 2021 USA Cycling Gran Fondo National Championships, to be held in Asheville, NC on July 18, 2021.
“UNDRBUDR has become an overnight success thanks to close ties with the cycling community. The nationwide Series events, format, and inclusiveness is a great way for us to connect with riders of all types and capabilities,” said Rich Ferraro, CEO of UNDRBUDR.
UNDRBUDR will contribute to the fun and festivities by providing samples and raffle prizes to participants in the many categories throughout each event.
"We are proud to partner with UNDRBUDR in order to provide athletes with access to industry-leading skincare products," said Series Event Director Reuben Kline. "UNDRBUDR is a proven product that makes any ride more comfortable."
About UNDRBUDR, LLC (undrbudr.com)
UNDRBUDR develops high performance, nature-inspired skincare to protect active people before during and after exercise. UNDRBUDR Chamois Cream, launched in 2020, was developed for cyclists of all capabilities in all conditions. UNDRBUDR is setting and industry standard and is the first to develop performance metrics for skincare specific to athlete’s demand and application. UNDRBUDR is also committed to sourcing natural, sustainable ingredients which meet these performance standards rather than chemical or synthetic equivalents wherever possible.
About Gran Fondo National Series (granfondonationalseries.com)
Founded in 2012 by event director Reuben Kline, the Colnago Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. Gran Fondo National Series was the first series to implement timed-segment racing into US gran fondo events and has crowned Gran Fondo National Champions and Gran Fondo National Series Champions since 2012. Starting in 2020, the organization entered into a partnership with USA Cycling to bring the existing Gran Fondo National Series events into the USA Cycling portfolio including the presentation of an official USA Cycling Gran Fondo National Championship events.